What is an online marketing strategy?
In short, an online marketing strategy is a series of actions and processes, digital and more digital marketing agency, that are designed to ensure that your business meets its goals using appropriately selected online marketing channels. This may sound scary at first, but it’s not.
Your online marketing strategy simply defines what your goals are and what steps you need to take to achieve them. Naturally, an online marketing strategy is likely to include several individual digital strategies, each with their own set of processes and goals. Your online marketing strategy ties all of these elements together nicely. You can go for the digital marketing tools here now.
What are the elements of an online marketing strategy?
When creating an effective online marketing strategy digital marketing agencies malaysia, evaluate and consider various elements of your digital “toolbox”. These will include:
- Who do you want to hit
- Dine goals and success criteria
- The digital marketing tools you need
Your existing digital channels and assets
Once these are established, you will then need to think about the evaluation, planning and execution of:
- Your owned media campaigns
- Your earned media campaigns
- Your paid media campaigns
“Who”
To be truly effective, and whether your overall marketing strategy is online, offline or omnichannel, you need to know who you are talking to.
The danger here comes from making assumptions or skating too easily across the surface. This can make all your subsequent efforts pointless – and potentially expensive. Therefore, it is really worth taking the time to dive into the details and create your ‘buyer personas’.
Ideally, these individuals should be created on the basis of research based on your target audience and may include direct or facilitated interviews and surveys. This process is not just for giving you some specific data on which to build your personas. It also has the contagious effect of positioning you in the minds of your audience.
Who you ask and what information you ask for from them depends a lot on your industry – whether you are B2B, B2C or a hybrid, and / or the cost and complexity of your product or service will affect.
As we discussed in our article Creative Segmentation , a creative combination of elements from the four pillars of segmentation (see article mentioned) will help you fine-tune and tweak what information you should gather from your audience to create an effective persona or personas. .
- Age
- Gender
- Income
- Education
- Social status
- Family
- Steps in life Country
- City
- location
- Density
- Market size
- Language
- Climate
- Area
Preferences
Of course, not all of the above elements should be used in your research – select the most relevant and think creatively about what your goals are and who it is that you want to talk to to achieve them. You can then tailor your research accordingly. Some information can be obtained from web analytics tools, while others require surveys or interviews in order to be collected.
Always pay attention to how you request and collect sensitive information such as income and personal concerns, attitudes and motivation. People may be reluctant or directly afraid to share this online, so direct interviews may be the best way to gather this information.